One of the things that drives you absolutely nuts, if you are sensitive at all to the way America eats and drinks, is regular colas, sports drinks and hyper sweetened coffee. They are sugar bombs, pure and simple, and just God-awful for us. And yet, of course, they are driven by vast commercial forces and seem impregnable.
Not quite: the super-liberal town of Berkeley is the first city to tax sugar drinks like Coke and most sports drinks (one of the great scams…calling these sugar pops “sports drinks”).
They tax ’em at one cent an ounce.
The result consumption of sugar drinks is *down a whopping 21%*. While it is up 4% in other cities nearby. Hooray. And water consumption is up 63%!
I am mighty slow to back government regulation of what we eat, but this situation is so awful that it’s exactly the right thing to do. You may hate the government – a lot of us seem to these days – but only government is big enough to fight Big Food.
And Big Food is killing us. For money. So tax the suckers.
BTW our *Thinner This Year* is still very much around and a great source on all this stuff.